Capturing the Digital Generation: Lessons from AJ+
- Raja Sharif, Manager Of Strategy Implementation at AJ+
- Michael Shagoury, Acting Editorial Lead and EP of Planning
- Jigar Mehta, Engagement Lead
What is AJ+ all about? This session will introduce AJ+ to the audience and provide an overview of how editorial perspectives are aimed at creating interest among American millennials. We will also talk about how AJ+ engages with younger audiences on social media and what strategies provide greater access to AJ+ content.