Capturing the Digital Generation: Lessons from AJ+

 

Speakers:

 

- Raja Sharif, Manager Of Strategy Implementation at AJ+

- Michael Shagoury, Acting Editorial Lead and EP of Planning

- Jigar Mehta, Engagement Lead

 

What is AJ+ all about? This session will introduce AJ+ to the audience and provide an overview of how editorial perspectives are aimed at creating interest among American millennials. We will also talk about how AJ+ engages with younger audiences on social media and what strategies provide greater access to AJ+ content.